Highlights

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Despite the online shopping juggernaut’s best efforts, the ranks of America’s indie bookstores have swelled by 70 percent since 2020. The industry’s trade group, the American Booksellers Association, now counts 3,200 members. As a handful of Silicon Valley titans propel an ever-larger share of our economy, this surprising turnaround for formerly imperiled booksellers isn’t just unexpected good news—it’s proof Americans have both the desire and the ability to resist Big Tech.

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New indie bookshops are proliferating, with 422 opening in 2025 alone.

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Physical media is seeing a similar surge, with 57 million more print books sold in 2025 than in 2019. Blu-Ray and DVDs are a hit with streaming-weary Gen Z, while vinyl sales crossed a billion dollars in the United States for the first time in over 40 years.

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