Process
Status Items Output None Questions None Claims None Highlights Done See section below
Highlights
id567196722
Ask the subject matter expert:
• Why is [topic] important? Why should a specific audience care?
• How would you define [topic] for a beginner?
• And how do you talk about [topic] to your peers?
• What’s something non-experts believe about [topic] that they’re wrong about?
• What’s the most common reason people struggle with [topic]?
• How do you overcome the most common [topic] roadblocks or pain points?
• Take me through the steps you take to do [example]. How do you know where to start? How do you know when you’re done?
• What is the one action you’d recommend somebody new to [topic] takes?
• What does success look like in [topic] after 6 months, 1 year, 5 years?
• What did you wish you knew about [topic] before you started?
✏️ Useful questions to ask when interviewing subject-matter experts
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id567196729
Ask the product expert:
• When/where did you first hear about [product]?
• What problem/s were you facing when you first looked for [product]?
• What attracted you to [product]?
• What objections did you have when considering [product]?
• What convinced you to give [product] a try?
• What does your day look like? How does [product] fit into it?
• How do you describe [product] to your colleagues?
• What can you do after getting [product] that you could not before?
• How do you feel now that [product] is in your life?
• What challenges do you still have with [product]?
• If you could change ONE thing about [product], what would it be?
• If you could no longer use [product], what would you do instead?
✏️ Useful questions for interviewing product experts
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