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Link to originalWe divide “high culture” from “mass culture”. High culture, those books that plumb the depths of the human spirit, go from the Iliad through the great Greek tragedies through Dante and Shakespeare and so on to Tolstoy, Proust, and Knausgaard. Mass culture - those books that the average person finds entertaining - might also start with the Iliad, but ends up at Dan Brown, J.K. Rowling, and Batman comics.
Mass culture follows somewhat different rules than its more prestigious relative: War And Peace sits perfect and untouchable in the temple of genius, but Batman is invented anew every few years. Really Batman is less of a specific book or movie and more of a genre. The genre has some conventions: the protagonist must be a man named Bruce Wayne with a secret identity as a bat-themed superhero; he should be accompanied by a butler named Alfred and a sidekick named Robin; he should live in a city called Gotham. And it has some suggestions: if you need a villain, how about the Joker? If you need a style, how about dark and gritty? Beyond that, anything goes. You can write a story of his origin only tangentially related to anyone else’s, you can add in new adventures, you can shift the tone from gritty to campy and back.